11 years is slow enough.
One controversy can reduce 50 seats in no time.
A good entrepreneur always has insurance policies and invests money in a system that becomes self-sustaining and keeps generating dividends even when he is out of work and down.
BJP's insurance is empowering Hindu temples and providing them with a program of political activism through religious activities.
Second BJP's investment should be in developing Hindu missionary institutes that are quick on their feet with a clarity to cater for Hindus only and do Ghar Wapsi.
The third is finding an alternative to RSS and developing a hybrid of RSS and Bajrang Dal or any militant organisation with street power. I can frame their doctrine if they want.
BJP's core is middle-class Hindus, and against popular rhetoric of roti, kapda, makkan and taxes, what mobilises and unites middle-class Hindus is anti-Jihadism. During elections, Modi makes so-called inflammatory speeches. This tells he knows what works, but when in power, he became secular in theory and practice?
Last time Sri Ram Temple saved them.
It may have given them limited results locally, but in other states the dividends were significant. Not only that, the after effects were so significant they won Haryana, MH and one more state, I forgot the name, because of overall Hindu gratitude.
This time it will be even more difficult, given they are aspiring to become Congress-I.
God forbid, if Congress-I came to power, it would undo everything in 6 months.