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Could it be that Pakistan also uses the same existing PR framework, narrative and network as the other Islamists in the world that support Gaza etc., which is funded by other nations as well? Whereas we don't have any existing framework and network. We need to work on this.
CCP has exceptional depth in EU/US/Canadian media/think thanks.
They will use it to the hilt.
Whatever "lobbying" we can muster will not be as great.
Remember our own "esteemed media" people have been taken on paid trips to Tibet by CCP post which they ("esteemed Indian media") put out articles in their "esteemed newspaper" (the one recommend for UPSC walllahs) praising CCP rule in Tibet.
Pakistan will benefit from this as well as from the Ummah ones.